Oprah’s Book Club
R/GA LA, 2020
Digital/Social Pitch + Logo Graphic & Style Guide for Hidden Valley Road
Oprah’s Book Club’s refreshed visual identity introduced a dynamic logo system that evolved with each book selection. The flexible design allowed the master brand and individual titles to merge seamlessly across social platforms—cohesive, yet distinctively expressive.
In collaboration with: Lars Hansson (ECD), Peter Baston (CD)
Barbie
R/GA LA, 2019
Event Style Guide + Packaging & Print Design
Barbie celebrated their 60th anniversary with a NYC pop-up celebrating “The Last Generation of Firsts.” While Barbie has had over 250 careers, there are still many positions yet to be held by women. This event made the bold claim that the first female president, lunar explorer, or NFL coach have already been born. 600 empty Barbie boxes filled the room, one for every milestone waiting to be claimed by the event’s attendees.
In collaboration with: Lydia Dunay (ACD), Jill Beeler Bradley (ACD)
The Golden Globes
R/GA LA, 2019
Trophy Graphic Creation
Created a 2D graphic suite to compliment R/GA’s new Golden Globe physical trophy redesign.
In collaboration with: Lars Hansson (ECD)
Mesa
Saatchi & Saatchi LA, Pro Bono, 2022
Brand Identity + Illustration + Iconography + Website
Mesa is an Ojai based non-profit that has created a whole-person approach to assisting Transition Age Youth (18-24 years old) who are at risk of homelessness or who are already experiencing homelessness and housing insecurity. The program begins with providing a beautiful place to call home on Mesa’s 10-acre sustainable farm, and focuses on educational opportunities, vocational training, and community-based programs.
In collaboration with: Ryan Jacobs (ECD)
The Dream Catcher Foundation
Saatchi & Saatchi LA, Pro Bono, 2022
Rebrand + Logo Exploration + Website + Strategy
The Dream Catcher Foundation helps current and emancipated foster youth in the LA area by providing services such as educational expenses, social activities, therapeutic workshops, supplies, respite housing, resource referrals, and mentoring, to assist them in becoming successful independent young adults.
Matterkind
R/GA LA, 2020
Rebrand + Identity
Matterkind (previously Cadreon) offers an expanded and enhanced suite of addressable activation solutions and advisory services, taking a people-first and ethical approach to engaging audiences and driving meaningful real business outcomes both across and within channels.
In collaboration with: Lars Hansson (ECD), Peter Baston (CD), Mac Moss (VD)
Kinesso
R/GA LA, 2019
Brand Creation + Identity
Kinesso is IPG Mediabrands’ technology-driven performance marketing agency that leverages unique optimization, analytics, AI, and experimentation capabilities to turn action into outcome for their clients.
In collaboration with: Lars Hansson (ECD), Peter Baston (CD), Emma Lee (SVD), Mac Moss (VD)
SanDisk: ibi
R/GA LA, 2019
Social + Illustration + Animation + Packaging Design
Meet ibi, Western Digital’s smart photo manager. This ibi social campaign targeted digital artists for cultural moments like Inktober while also providing education on the product and its capabilities as part of a larger go-to-market brand strategy and identity.
Bestow
Freelance, 2020
Logomark Exploration + Print + Social + Digital Design
Bestow is a Dallas-based life insurance company specializing in offering term life insurance online. Bestow’s mission is to make term life insurance simpler and more human and helping set up families for financial resiliency.
In collaboration with: Jill Beeler Bradley (VP)
The Doe Fund
RAPP NYC, 2016
Concept + Strategy + Design Identity + Social + Website
Created a targeted social campaign to increase recurring donations for The Doe Fund, a non-profit helping unhoused and previously incarcerated men find employment in NYC.
Spectrum
RAPP NYC, 2016
Storyboard Illustration
Was brought on as a freelance storyboard artist to illustrate concepts for a Charter TV campaign for their Spectrum Triple Play offer.
Water Warriors
RAPP LA, 2015
Concept + Print + Digital + Social + Photography + Illustration + Mural Painting
Our guerilla campaign combatted local water waste during a drought using grassroots outreach in the El Segundo community to encourage conservation and sustainability.
2016 Caples Finalist: Ambient/Guerilla, Finalist
2016 LA ADDY Awards: 1) Integrated Local Advertising Campaign, 2) Public Service Integrated Campaign, Silver, 3) Illustration, Bronze, 4) Guerilla Marketing, Bronze, 5) Art Direction, Bronze, 6) Public Service Ambient Media, Bronze, 7) Copywriting, Bronze
