Quaker

R/GA LA
2017-2019

Visual Designer

Helped transform Quaker into a modern, functional nutrition brand by developing a reimagined design system, campaign style guides, marketing assets, and two stop-motion TV campaigns.

In collaboration with: Lars Hansson (ECD), Peter Baston (CD), Nathan Fyock (VD) and others

Billboard_SimplyHealthy.jpg

This video has sound if desired.

Quaker-BrandTransformation_01.jpg
Quaker_OOH_Glass.jpg
ColorPalette-01.jpg
ColorPalette-02.jpg
AppleOatsBowl.jpg
Typography_Sample.jpg
Layout_Bread.jpg
WheatFarmPhoto.png
Iconography_VerticalBoard.jpg
Pattern_Text.jpg
Iconography_Features.jpg
Magazine_FarmTable.jpg
Web_Nutrition.jpg
Magazine_FightCholesterol.jpg
OOH_NY_Wall.jpg

Lifestyle Photoshoot

Responsibilities included concepting, location scouting, casting, wardrobe, prop styling, image selection, and retouching.

05_DAY2_PACKINGTHECAR_QUAKER_1795.jpg
05_DAY1_GARDENING_QUAKER_0975_crop.jpg
05_DAY1_GARDENING_QUAKER_0868.jpg
05_DAY2_PACKINGTHECAR_QUAKER_1831.jpg
04_DAY2_BAKING_QUAKER_1679.jpg
06_DAY2_PLAYTIME_QUAKER_1975_crop.jpg
01_DAY1_READING_QUAKER_0159_crop.jpg
03_DAY1_EATINGBREAKFAST_QUAKER_0619.jpg
04_DAY1_WALKINGDOG_QUAKER_0734.jpg
03_DAY2_EATINGBREAKFAST_QUAKER_1452_crop.jpg
02_DAY2_WAKINGUP_QUAKER_1498.jpg
05_DAY1_GARDENING_QUAKER_0943_crop.jpg
05_DAY2_PACKINGTHECAR_QUAKER_1899.jpg
05_DAY2_PACKINGTHECAR_QUAKER_1793.jpg
03_DAY2_EATINGBREAKFAST_QUAKER_1595_crop.jpg
01_DAY2_YOGA_QUAKER_1247.jpg
04_DAY2_BAKING_QUAKER_1690.jpg

Kids Organic

Blueberry_Layout.jpg
Print_Corner_flat_strawberry_B_grey.jpg
Flavor_StrawberryA_crop.jpg
Flavor_BlueberryB.jpg
Strawberry_Layout.jpg

Functional Nutrition
Campaign

Animation by: Brand New School

Banner_Can_Posse.jpg
Still_Digestion.jpg
Still_Heart.jpg
Still_Cholesterol.jpg

This video has sound if desired.

This video has sound if desired.

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