Quaker
R/GA LA
2017-2019
Visual Designer
Helped transform Quaker into a modern, functional nutrition brand by developing a reimagined design system, campaign style guides, marketing assets, and stop-motion TV campaigns.
Campaigns in collaboration with: Dylan Berg (CD), Jill Beeler Bradley (ACD), and Nate Ripp (ACD). Animation by: Brand New School
Brand refresh in collaboration with: Lars Hansson (ECD), Peter Baston (CD), Nathan Fyock (VD) and others
“Not Just a Can of Oats”
Campaign
The Challenge: Reposition Quaker as a functional-nutrition authority.
The Idea: Transform the iconic packaging into hand-crafted storytelling worlds, showing the health benefits that live inside.
After the success of the first 3 TV spots, the campaign was renewed, producing fifteen stop motion films across the old fashioned, instant, oat beverage, and kids organic product lines. The campaign spanned across paid and owned channels, healthcare partnerships, moment of choice, and earned media, resulting in a significant increase in equity and sales, including a +7.9% net revenue increase from the previous year.
This video has sound if desired.
This video has sound if desired.
Brand Refresh
Evolved Quaker’s outdated identity system by crafting reimagined, nutrition-forward brand standards.
This video has sound if desired.
Kids Organic
Extension of the master brand identity system.
Lifestyle Photoshoot
Responsibilities included concepting, location scouting, casting, wardrobe, prop styling, image selection, and retouching.
