Toyota Campaigns
& Extensions
Saatchi & Saatchi LA
2020-2025
Associate Creative Director | Design
Served as the design lead for several key Toyota initiatives and contributed to countless brand touchpoints over a five-year span. Responsibilities included mentoring a team of designers, presenting to clients, collaborating with production partners, providing cross-agency feedback, and evolving Toyota’s core visual identity system to flex across a variety of campaigns and extensions.
In collaboration with: Ryan Jacobs (ECD) and others
Beyond Zero
Led the design development for Beyond Zero, Toyota's vision for a carbon neutral future, creating a new look and feel, logo suite, iconography system, marketing guidelines, and strategic positioning.
Adventure Seekers
Part of Toyota’s Community Based Marketing initiative.
Vail Sponsorship
Winter and Summer campaigns appeared at Vail resorts across the US.
Paralympic Sponsorship
Poster series for Toyota’s 2020 Paralympic and 2023 Domestic Olympic sponsorship.
