Spearheaded the launch and development of the Toyota Brand Hub, a website that reimagined an outdated visual identity system into a robust, evolving resource. With my UX and copy counterparts, I led our team through guideline creation, wireframing, Ul, visual design, development, and content production. These guidelines continue to inform the brand expression for all North America creative across channels and agency partners.

In collaboration with: Ryan Jacobs (ECD) and others